- Brand Slogan
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MAKE AN EXPERIENCE
THE MAX delivers more than satisfaction, providing exceptional experiences through superior quality and service.
- Symbol & Logo
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It embodies THE MAX’s continuous growth—from the domestic market to the global stage—while delivering diverse services through the synergy of its two business axes, reflecting a combination of the initial of MAX.
- Color System
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THE MAX’s orange represents energy and vitality, while its black visually conveys endless experience and expertise.
- Variation
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